Gloucester Deaf Association- Silly So What?

Problem There is a Lack of awareness surrounding the deaf community; Hearing people don’t know how to act or respond to sign language and not enough people are learning it in support of those who use it to communicate. Insight A key part of British Sign Language (BSL) is facial expressions, they can change the meaning of a sign so it’s vital to use them in order to communicate correctly. Solution Use bold Images of facial expressions and playful copy to show that even though sign language can look a little strange to some people. It’s important people understand why.