Ineos Strive

Problem Create an active wear sub-brand for global chemical company INEOS that focuses on smart fabrics and places an importance on sustainability, inclusivity and affordability and that encourages everyone to get moving. Insight At the heart of INEOS is real people and real people have real bodies. Solution Create a sub-brand and AD campaign that stresses the importance of size inclusive active wear that feels optimistic and inviting. Created with Ashleigh Bales